When creating a case study it’s a great idea to look at both the short term and the long term goals of the company to gain the best understanding possible of the insights they provide. USE THIS CASE STUDY TEMPLATE Add long term goals in your case study The gradient effect on the left-hand column helps break up the white background and adds an interesting visual effect. In this case study on Polygon Media, the design is simple and professional, and the layout allows the prospective customer to follow the flow of information. Let your research shine by using a monochromatic and minimalistic color palette.īy sticking to one color, and leaving lots of blank space you can ensure your design doesn’t distract a potential customer from your case study content.
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USE THIS CASE STUDY TEMPLATE Use a monochromatic color palette to create a professional and clean case study Making the information clear helps draw attention to the important results, and it helps improve the accessibility of the design.īusiness case study examples like this would sit nicely within a larger report, with a consistent layout throughout. Keeping a clean white background, and using slim lines to help separate the sections is an easy way to format your case study. Using a simple layout in your case study can be incredibly effective, like in the example of a case study below. Making the important data stand out is especially important when attracting a prospective customer with marketing case studies.ĬREATE THIS CASE STUDY Use a simple but clear layout in your case study In well-written case study examples like the one below, the big wins are highlighted on the second page with a bright orange color and are highlighted in circles. Using bold and bright colors as well as contrasting shapes, large bold fonts, and simple icons is a great way to highlight your wins. Related: What is a Case Study? Show off impressive results with a bold marketing case studyĬase studies are meant to show off your successes, so make sure you feature your positive results prominently. In the marketing case study examples below, a variety of designs and techniques to create impactful and effective case studies. Every successful marketing campaign relies on influencing a consumer’s behavior, and a great case study can be a great way to spotlight your biggest wins. Marketing case studies are incredibly useful for showing your marketing successes. Return to Table of Contents Marketing case study examples You can also create case studies of internal, successful marketing projects.
What is a marketing case study?Ī marketing case study is a type of marketing where you use your existing customers as an example of what your product or services can achieve.
It’s also a good way to interview your customers about why they work with you. In particular, business management case studies tell the story of how your product or service helped a person or a company achieve its goals.Īs well as being valuable marketing tools, case studies are a good way to evaluate your product as it allows you to objectively examine how others are using it.
Most importantly: case studies are stories. Case studies involve in-depth research into a given subject, in order to understand its functionality and successes. USE THIS CASE STUDY TEMPLATE Click to jump ahead:Ī case study is a research method to gain a better understanding of a subject or process. We’ve brought together over 15 marketing case study examples, case study tips, and case study templates to help you create a case study that helps your marketing succeed. Case studies are an incredibly effective form of marketing that you can use to help promote your product.Ĭase studies take customer success stories and explore how they utilized your product to help them achieve their business goals.Ĭase studies can help your marketing team plan a marketing strategy effectively, be used as a form of analysis, or as a sales tool to inspire potential customers.
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